Kim Peterson-Stone, CEO CommonSenseHealth.org – Helping Clients Grow Their Business And Increase Sales Using Social Media And Online Marketing

BLP Kim Peterson | Social Media And Online Marketing

Since 2009, CommonSenseHealth.org has been helping clients to establish an online presence, grow their business, and increase sales using social media and online marketing. Founder and CEO Kim Peterson-Stone was already creating a community prior to the ability to do it online. When the power of that gained momentum, she used that as a perfect segue to build the new enterprise. She has since built a network of 180,000 plus highly engaged subscribers and fans for herself and hundreds of thousands more for clients. She speaks, consults, and trains on inspired leadership and how to build quality business relationships and acquire new clients through LinkedIn and social media.

Kim Peterson-Stone, CEO CommonSenseHealth.org – Helping Clients Grow Their Business And Increase Sales Using Social Media And Online Marketing

We’re fortunate to have as our guest Kim Peterson-Stone. She’s the Founder and CEO of CommonSenseHealth.org. Since 2009, CommonSenseHealth.org has been helping clients to establish an online presence and grow their business and increase sales using social media and online marketing. Kim has built a network of 180,000 plus highly engaged subscribers and fans for herself and hundreds of thousands more for clients. She speaks, consults, and trains on inspired leadership and how to build quality business relationships and acquire new clients through LinkedIn and social media. Kim, welcome to the show.

I’m glad to be here, Bob. Thanks so much for having me.

Kim, tell us a little bit about how you got started.

Actually, I’ll you in the way back machine how this all started to working in social media platforms, actually, before there were social media platforms. Back in the day, I founded and ran a medical device firm which used storytelling to share what it was that we did. We had a device that uses light to relieve pain. We were relieving peoples pain, but it was a new concept at the time. It was something that needed to be explained. We did that via infomercials and be a being on the home shopping network. We also were picked up by the Denver Post and Newsweek and lots of national publications, PBS.

We got a lot of good press, but the device needed to be explained. It needed to be shared. It needed people that had gotten really good results, needed to share that with other people. We needed to form a community around it. We did that pre-platform social media days. We ran that company for about eight years and it grew from a kitchen table endeavor to a $20 million enterprise, and because of the perfect storm and growing too quickly, that business eventually imploded. What I took from that experience is what I learned about human engagement and human interaction. About that time, things were starting to pick up online.

On 2009, I started a platform where people who are in the health and wellness community can have a presence and share with one another the types of things that they were doing. These were innovative types of treatments that again needed to be explained and shared. That platform took off. I was not monetizing that as a business at all. It was really just a community that I had created online, but what I found from that experience was that people within those communities were not very savvy on how to market what they did.

That was right about the time where Facebook and LinkedIn and a lot of different platforms we’re coming to be. CommonSenseHealth.org morphed from a community of health and wellness providers to a digital marketing agency within that space. To make a short story long, that’s how I got there. I was doing the creation of community prior to the ability to do it online. When the power of that gained momentum, I decided that that was a perfect segue in a great place to spend my time in building this new business, new enterprise.

I think about the journey and you mentioned before the show, the shooting schedule back in the day, you were on Home Shopping Network Canada. Folks don’t generally have an idea how that works. Paint that picture if you would for us.

Prior to that, I had lunch with the producer. I was very nervous. I’m the type of person who likes to have all my ducks in a row. Over lunch, I was asking him, “What types of things do I need to watch out for? What are the types of things I need to do?” He said, “Kim, it’s live TV. We have had people pass out. We have had people throw up. We’ve had to drag people off the set and rushed them into an ambulance. Don’t worry about it. You’ll be fine. Besides it’s Canada and there’s hardly anybody here.”Those were his words of wisdom to me before I did that. What was really great about it is I would be up there like every eight weeks or so.

Initially, I was just demonstrating the product, but after a couple of times, we were selling quite a few of them, people would be able to call in and say, “This has changed my life,” with tears in their eyes literally. Being able to share that experience is so much better than the CEO of the company running off a bunch of stats about a piece of equipment. Truly, that ability to have that interaction is what I really took from that experience. Now, we get to do it almost free of charge on these various platforms. It’s become very complex over the years, but we’re able to share our experience both good and bad about business. We were able to do it in a way that we’ve never been able to do that before and it’s wonderful. Those days were a lot of fun. They were long, but we were able to help a lot of people and I took away a lot of knowledge from that. It was a good time.

You do need to make sure that your digital footprint on LinkedIn conveys clearly what you do.

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You shifted gears and we call it now pivot, I guess is the word. You pivoted and from that experience, you started a new business.

I decided that the medical device business was very cash intensive. It required outside investors and all of that. I decided I did not want to do that again. I decided I did not want to have a number of employees here and overseas and all of that. It was very, very cash intensive, that business model. Again, with the advent of online being able to communicate online and do business with people across the globe, the costs went way down. I decided that this business model suits my lifestyle, so rather than having the company run me and rather having the company own me, I got to really be the boss. I was on paper the boss before, but now I get to really do it. It’s so much more rewarding. I help other people work smarter in that regard as well, and it’s really rewarding and enjoyable to be able to do that.

For the business that you’re in now, what is your typical client look like?

I’ve got two sides of what I do. I’ve got the digital marketing side, which is CommonSenseHealth.org and that’s generally for medical practitioners, med spa, plastics. The type of business where it’s cash paid and it’s commoditized to a certain degree and it’s very important to be able to differentiate your message. Doing digital marketing services for that group would be that side of the business. Then the other side to do LinkedIn training and speaking and teaching and coaching. I’ve worked with financial services organizations. I’ve worked with direct sales organizations. I’ve worked with MLM organizations. I worked with a number of different types of companies where people need to reach out to other people in business and explain what it is that they do. I teach them to do that on LinkedIn.

The way that I explain it to people is this is something that will follow you your entire life. This is a living, breathing thing. The days of sending in a resume and hoping to get a job are over. You really do need to make sure that your footprint, your digital footprint on LinkedIn conveys clearly what you do and you’re able to post videos and articles and commentary. Communicate in a way and show yourself in a way that you never have been able to do before. It would be those organizations who are looking to train their teams and it would be also those higher level individuals that are very serious about creating and establishing a solid presence for themselves on LinkedIn.

Maybe a good way to approach both sides of your business is let’s talk about a case study example. For example, when you came in to speak to an organization and then the transformation and perhaps when you went into an organization on the MLM or multi-level marketing side. We can paint that picture as to both sides of your business. Let’s say that I’m an organization and I go, “Kim, I want to engage you to come help my company.” What was their pain-point that caused them to reach out and what was the solution that you brought to the table?

The pain point generally is increasing sales. Learning how to communicate and build relationships is how to increase sales. It’s very different than the old shotgun approach of increasing sales. It’s much more laser-focused. That’s generally the pain point. We need to increase sales, we need to have a presence online, we don’t know how to do it. How do we help our team who now maybe are making cold calls and they’re doing things in a more traditional way. We know that this could be more effective. We just don’t know how to do it. That’s the pain point. Coming in and doing teaching opens the door. There are bullet points of the top three things you can do, ways to get your real profile where it needs to be, but then you also need to understand how to work it.

Once people do work the system for a while, for a 30-day period, what they’re seeing is increasing outbound appointments, increasing signing people up, increasing sales from existing accounts where they now come back on the radar again. It’s a very different way of marketing and a lot of companies are trying to still wrap their head around that, but they know that they needed it. They just don’t understand how to do it.

The pain point, once again, not being concerned about becoming irrelevant. That is something that I hear from clients. Either their industry is disrupted to the degree that has been taken out by an app or a new and different way of doing things. They know they need to be present. They just don’t understand how it all works. Giving their salespeople or their executives, the tools to create that presence and increase engagement, thereby increasing sales relationships and bringing in new clients is the solution.

When you’re working with that business that’s considering approaching and using LinkedIn, what’s the biggest misconception perhaps that the business owner that’s been reluctant to pursue LinkedIn has?

If they really don’t understand or believe that things have changed to the degree that they have. There are people who are still making things happen and they’re not engaged digitally. They’re in that world and they’re not really seeing what’s going on, on the other side. Maybe they think it’s hype, maybe they think it’s a fad. There’s just this hesitancy, because they don’t understand. I think that that’s the big thing is going to take too much time. How am I going to measure ROI? How is all this going to work for me? They just don’t understand.

It’s a handholding process to help them see what can happen. Your biggest asset is your team. If you have a team of 25 or 10,000 people all working for you with the outreach that we have now, it is mind-boggling what you can do. The companies that choose not to embrace it, I’m concerned that in a relatively short period of time, they’re going to be struggling to the degree that they’ve not seen before. I would say within five years. I have people that are in my space that say three, which is pretty dramatic.

You’re either going to take and proactively get here or you’re going to be on the other side where your competitors are going to drive you here.

You won’t be able to dig out. That concerns me. When I hear people, “It’s slow. I don’t know.” People that are indecisive.

Before it get too far down the road, how do people reach you on social media if they want to talk?

All of my platforms or to email me or anything can all be found on KimPetersonStone.com.

I think about the larger organization and they have thought process about LinkedIn and I think a lot of times, they get frozen in the headlights. They go, “We have no idea how to move the ship from one course to the other.” If you were called into a larger organization, what were the first two or three steps that you would take to start moving that ship on a different course?

I would find out first of all what types of rules and regulations they may need to abide by. For example, in the financial services industry, which is an area that I work, they’re very, very heavily regulated on what they can say and how they can say it. There are even certain organizations where the people that work for them have a LinkedIn account, but it’s under their umbrella. There’s certain things that they say and that they can’t say. We would start there because we need to know what the rules are before we can determine how we can move forward. That would be step one. Step two would be taking a look at what they’re doing currently. What’s working currently and what’s not working currently, so that we can take a look at what LinkedIn has to offer and see where we can fill in the holes and build it up. Then we take a look at standard practice and how that fits into what their goals and objectives are.

Social Media And Online Marketing: You have to take a look at how you’re tracking things and look at how the new way of doing things.

We know that we’re able to do everything by the book. We know that the materials that that are created are going to work and there’s not going to be any miscommunication at all. Then also offering follow-up, doing coaching afterwards, one-on-one or offering private online groups where people can comment and learn from one another. There’s a tremendous amount of information. We keep it simple so that you can get up and running, run that for 30 days, take a look at exactly what you’ve accomplished because we like to track it back to results and then go from there. Decide where we want to go and then do the coaching and one-on-one and groups based upon that.

We have basically assessment, installation and then we have follow-up and then at some point the owner is going to say, “ROI.” If you were advising an owner how they might track the results of their efforts, what would you recommend they do?

There’s a quote by Gary Vaynerchuk who is a big wig in the social media world and it’s something that’s always stuck with me. He says, “What’s the ROI of your mother?” I don’t go that far because you do have to track ROI, but I get his point. If you are the person in financial services or insurance or real estate or any of these highly, highly saturated highly competitive industries, if you are the person that is going to tell them what they need to know to simplify the process or share with them a great restaurant in town or talk about some wonderful tool that they’ve just come across. If you are that person that is on their radar, you are their trusted advisor before you even become their trusted advisor.

You develop a relationship before it’s time to do business together. Take into consideration the difference is that social media and marketing on LinkedIn is, number one. Number two, in terms of tracking the ROI, it’s not a number of make 100 outbound calls a day. Why? We want you to make one sale and that’s what the stats say. Maybe I made three sales and I made twenty calls. Would that be better? I think it would. You have to take a look at how you’re tracking things and look at how the new way of doing things, which could be an awful lot more efficient and effective fits in. You’ve got to massage it.

Many of them are now used to receiving information through LinkedIn so they’re more comfortable with the media. For the smaller business out there and not the larger organization, let’s say I’m a sole practitioner, whether I’m in the legal profession or medical profession and I’m listening and they’re going, “I’m not this massive organization. It’s me and a handful of people.” What advice would you offer to that specific practitioner as to what they might do on LinkedIn?

I would say don’t be discouraged by the fact that you’re not a big entity and you may actually have advantage by being smaller. If you have your team onboard, whether your team is five or ten or three and they all are contributing valuable information to your network and you’re also searching for other people that can be of benefit to your organization, whether you’re selling to them or you’re partnering with them or they’re going to distribute for you or whatever, you have the same amplification as a larger organization. You can still do that and it’s still very relevant. If you sell products to people who may work at a company, then you need to be on LinkedIn. If you are looking to grow your company and hire new employees, you need to be on LinkedIn. If you’re looking to build distributor ships or partnerships or look for manufacturing partners or whatever, you need to be on LinkedIn. You need to have a presence there.

I always tell people, whenever you are at an event, people still have business cards. I still have business cards, but I don’t use them. They aren’t as effective as let’s make sure we connect on LinkedIn. If we make sure we connect on LinkedIn, then I get to follow you and you get to follow me and you’re in the background. I may not have a need to do business with you for three months or six months or a year. The fact that you’re connected and you’re able to see what you’re doing, forms that relationship and that bond. I like to tell people that works while you sleep. It really does. When you’re out networking in your outworking, you have to physically be there. Your presence on LinkedIn, if you are committed to having it be updated and you have articles or videos or any other thing that you’ve contributed to it, if it’s a living, breathing thing is working for you while you sleep. Why would you not do that? If you don’t do that, someone else is. It’s just a missed opportunity.

There are so many ways to go about LinkedIn. If you were going to go in and look at a smaller businesses’ footprint on LinkedIn, what are the first two or three things you would look at to determine whether you thought they were a good student, a mediocre student, or a student that needs assistance?

I would take a look at the, at the people that work at the company and I would look at their profiles. How well are they filled out? Are they filled out? When was the last time they were updated? How often are these people contributing? If the answer is no, they’re not contributing and the last time it was updated was three years ago, I would say they get a D minus. We are going to have to have a discussion. One of the common misconceptions though and I’m asked this all the time, “Should I post under my company or post under me?” My advice in that regard is that people do business with people and they would prefer that it comes from you speaking for your company if you’re speaking about a product or service or thing that you have coming up. Then you can always post it on the company page as well, but it needs to be coming from you. The people within the company need to be somewhat active. They need to be doing something.

You had a case of what you did? You started at a certain number and you made a commitment to post.

I did and that was a recent thing. When Microsoft bought LinkedIn and there was an exchange of $98 million in cash for all of their various assets. That caught my attention. Right about that time, I was contacted by one of the senior editors at LinkedIn saying, “The type of information that you kick out is engaging and people like it. We would like to change your status from an individual to someone who could be followed.”Now, almost everybody can be followed as long as you’re contributing. Back then, it wasn’t. For about a year, I still didn’t really take it very seriously and I didn’t really do a whole lot with it.

I think people didn’t understand.

I had no idea. I really didn’t get it. Then December 27th, I remember this distinctly of last year, I decided, “I’m going to post everyday on LinkedIn. I’m going to do something every day.” Although I run a digital marketing agency and I do training on LinkedIn, the types of things that I post about, I’ll do a motivational quote and my little snippet for the day. Generally, it’s what I need to hear that day. Maybe I’m feeling sorry for myself, maybe I’m overwhelmed. Maybe I’m traveling too much. I need a little something and I’ll post something like that every day. I write articles. I used to write articles quite a bit more frequently than I do. Articles are great because they go into a library. When you Google yourself, if you’ve written articles on LinkedIn, they’re going to rank you higher, which is really important. It’s an important thing.

Social Media And Online Marketing: If you have an interactive community of people that are within the sphere of you guys have things in common from a business standpoint, that’s incredibly valuable.

Back December 27th of last year, I started posting daily and in about March of this year I had 120,000 followers. That was accumulated over a number of years. Now, I have over a hundred and 180,000. That’s not something that I can buy or pay for advertising. That’s just simply someone coming across my profile, looking at what I’ve written or said about a topic. Again, it’s not always about digital marketing, it is not always about LinkedIn training. I could be talking about something that’s going on within the business community.

I tend to stay on the positive side of business. There are a lot of challenges. People are overwhelmed, people are inundated, people are confused. I try to clarify in some of the things that I write, some of the things that helped me stay on track. That’s another place where people get hung up too. They think they need to talk about their business all the time, day in, day out. Their business, their business, their business, no. It is an interactive communication. That’s a pretty big increase over a few months just by being consistent with the outreach.

Years ago, I remember here, you can buy this many connections or following just to push your numbers. What are your thoughts on that?

I think it’s a complete waste of money and time and I’m not aware of any way that you can do that on LinkedIn. There are ways to play with the algorithm on LinkedIn to get in front of more eyeballs. I go back to what exactly are you accomplishing by that? It really needs to go back to what are we doing here? If it’s just to make a post viral, that’s ridiculous, that doesn’t do anything. Consistency is what does things. You can do that on Twitter, you can do that on Instagram, you do that on Facebook, but you have no value. You have a lot of numbers, but no value.

If you have an interactive community of people that are within the sphere of you guys have things in common from a business standpoint and you’re there to get things done, that’s incredibly valuable. I have worked for people in Israel and London and New Zealand and these are people that have found me and said, “I’ve been following you for a while. I really like what you’re doing and I’ve got a project that I’d like you to work on.” I’ve never heard of this person. They haven’t been really commenting on the things that I do or communicating with me, but they’ve been following me.

They feel like they know you, don’t they?

Exactly.

Thinking about you going to a LinkedIn page, you look Bill Smith. If you look at it, what are the things when you look at that page that should be important and should be attended to?

You need to be aware of what your headline is saying. It needs to be something that someone would search in order to find what you do or the solution that you provide. Give that some thought and keep it active based on how you are coming up in searches and you can check that by looking at your page. How often you were searched and who was searching you and if you see who was searching you are exactly the people that you want to be in front of, then great. If it doesn’t make sense, then play around with that.

For people who are confused, they go, “I don’t really know how to craft that message.” What are the ways that you would craft what you do?

I play around and I change mine, I would say every other month. I play with words like speaker, keynote, speaker, empowerment speaker, LinkedIn trainer, LinkedIn coaching.

Keyword search. For the person that’s here in a particular industry, they would go to Google and search and see what search terms start to fill out perhaps?

What would someone search to find you? What would someone search and then you say, “I do that. I can help you with that.” What are they looking for?

That should be part of your headline.

The headline comes right after there’s the header, which is the piece of graphics that you really should use to put either a logo or a tagline or your phone number or email address or something that’s a valuable piece of real estate.

We talked about this before and there’s a piece of software that people can take and build their header.

Canva.com. There’s a free level of that. It’s already templated in and you upload everything and it just gives you a nice crisp professional look. It’s what people see first. They see your picture. Have a nicely done photo, not something blurry that you’re cutting somebody else out from your sister’s wedding or something like that. You don’t have to do a suit and tie if that’s not the business that you’re in. You do need to have something that looks crisp and clean and people can recognize you.

Not having an image up there is a bad idea.

That is something that automatically excludes. Just don’t connect with anybody without an image because it may be a fake account.

We’ve gone through and we looked at the site and you see the image and you see the summary of what they do and then there’s an ability to go ahead and start building content for your site, which is what you did. In content, LinkedIn used to be basically only text and picture.

You can put your interest, where you went to school, where you volunteer. The types of things that you’re looking to do, whether or not you’re looking for new opportunities, articles, videos, slide presentations, photos. You can do live videos within your feed now. There’s a huge amount that you could do, but I encourage people not to be intimidated by that. Oftentimes, it’s more difficult to get people to just take the baby steps. Just what I want you to do is post something every day. I want you to download the app. I use the app a lot. I’m not in front of my computer all the time. I want you to post something every day and I want you to engage with the people who are in your network. Take a look at the types of things that they are posting, provide some commentary.

Oftentimes, it’s more difficult to get people to just take the baby steps.

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I encouraged us on all platforms. It’s not a place to talk politics or your opinion. It’s not Twitter. It’s not Facebook. It is not for that. Even though you feel very strongly about it, it’s not the place to do that. That’s not saying that some people don’t do that, but don’t be one of those guys. Do engage and do that every day as just a very beginning thing and see what winds up happening just with that alone. Just with getting your profile where it needs to be and engaging every day. Just that one little thing will make a huge difference. A lot of people don’t really understand. They’re more excited about the viral video or this going crazy or this person got 10,000 views or whatever. That’s great, but that’s not how you do it to build solid business relationships.

For the business person who says, “I don’t have time every day.”Let’s say that they could carve out an hour a week and they could make their various posts, comments and contents in that hour a week. What would you recommend for them to have that posts to LinkedIn

If they’re doing it on their own, I would encourage them to do how the algorithms are right this minute. That changes all the time. I will encourage them to try to get some article posted on LinkedIn Pulse, which then again is your library. If someone is checking you out to do business with you or to work for you or for you to work for them, they’re checking you out. What do you know? If you write articles on some things that you know that would be helpful, do that. An hour is not a whole lot of time to get a quality article written, but you don’t have to go on and on and on.

Short, sweet is better. Then you can repurpose that content by taking out little snippets of it and maybe bullet pointed and put it in the feed later on in the week. Posts an article on Tuesday, say for example, and then post a little bit in the feed on Wednesday and each of the days, use your app and comment. You’ll be notified of people in your community, they’re celebrating an anniversary or a birthday or they’ve changed jobs. Congratulations, just reaching out in ways and that’s super rudimentary. There’s so much more that it can do. Just taking those little baby steps, you’ll start to get a feel for how it can work and how it can help move you to a much greater position of visibility.

There are some tools that are available to help manage that in there?

Third party LinkedIn tools? I do not use any.

You do this all without a HubSpot, without a Buffer, without that.

I used to do a LinkedIn post via Buffer. I don’t anymore, because generally platforms don’t like third party. Generally, you get dinged a little bit in terms of visibility and it’s just so easy with the app to copy and paste. What I do for a commentary, sometimes I’ll open up a Google Doc on my phone and I will just click the microphone and I’ll talk. A couple paragraphs, fine tune it up and that’s my commentary and that’s my post. There are ways of doing it that make it quite a bit easier. It really doesn’t have to be this crazy sit down for three hours every day with LinkedIn. There are ways to make it easier. No, I don’t use those tools. No, I don’t use any third party to do it there. There are scraping tools. There’s all kinds of things, I don’t want to jeopardize my relationship with them. If you are not abiding by their rules, then they can shut down your page without question.

Folks that are going, “I’m a small practitioner and I’ve engaged you to come help me out. What should I expect when you first come in to my place of business and what should I expect over the next one to three months after you arrive?

What is really important is determining what you’re trying to accomplish. There’s a lot of smoke and mirrors around social. It’s like the gold rush days. Everybody thinks that it’s all magic and Pixie dust and it’s not. It’s a combination of relationship building and science. First and foremost, I would find out what is the objective? What are you wanting to do? Are you wanting to brand yourself because you’re wanting to start doing speaking and writing a book? Are you wanting to launch a new product? Are you wanting to attract new employees?

Are you wanting to train existing employees to make their sales outreach more effective? What is it exactly that you’re wanting to accomplish? Then we would work backwards from there as far as a plan that would get you there the quickest. That would be the first. Within the first 30 days, you’re going to see definitely a jump in people reaching out and communicating with you or you them, them you reconnecting with people, putting together a game plan to get reconnected with people that should be in your network but they’re not. You just haven’t really been turning those business cards into actual connection. That would be a step two.

Social Media And Online Marketing: Everybody thinks that it’s all magic and Pixie dust and it’s not. It’s a combination of relationship building and science.

Then based on what it was you were trying to accomplish, you’d be able to see within the first 30 to 60 days, “Are we on the road to doing that?” “Are we bringing new accounts into the pipeline? Are we reaching out to older accounts and seeing if we can do something more for them in less of an automated fashion, but reaching back out?”

There are a lot of ways that you can do that, but based on what you are wanting to accomplish within the first 60 days, you need to be able to see that you’re making your way towards those goals. You’ve published some resources for the folks that maybe you’re getting a little bit inundated and they go, “There’s no way I’ll remember everything you just said.” Where online can they find some of the resources that you’ve provided?

CommonSenseHealth.org website, there are quite a bit of articles and I know that takes time to go through all of those, but there was a search bar and if you have a specific topic that you’re interested in, you can pull those up that way. There’s also a one-hour long webinar that I did which basically outlines a lot of the simple tools or the simple a follow through mechanisms that you should do, what you should do daily, what you should do weekly, what you should do, and here’s how you can do it. That is at bit.ly.com/GoalMagic. You can download the webinar and watch the whole thing from there.

We have resources online. You speak, we have resources, what do you think for your business, best advice perhaps that you ever received, whether it was this business or when you were up doing Home Shopping Network?

I think all of this aside, all of all of the tools and the strategies and the outreach and the amazing ability that we have nowadays to communicate with one another, I got to go back way back in the day when my coach from the SBA, John Graff, who’s here in Colorado Springs, said, “What I want you to do, Kim, is I want you to get a sticky note and I want you to put it on your computer and I want you to put it you put it on your bathroom mirror and I want you to put it on your desk and I want you to put it everywhere that your eyeballs are going to go and on that sticky note, I want you to write, “Cash is King.”

Cashflow pretty much fixes every problem.

Yes. You can take all of the magic and pixie dust that I mentioned before, but it really does need to come back down to what are we accomplishing here? What are we really accomplishing? Are we on track and are we moving forward in the direction that we want to be? In terms of broad business advice, that was a pretty good one.

We’re coming to the close, perhaps a parting piece of guidance given your journey from one business to the LinkedIn space in what you’re doing now.

You mentioned it is about the journey. It is the journey and we have abilities to do many different things in a lifetime rather than learning one trade and doing that our entire lives. We can still do that if we choose, but the level of what we do changes and we can shift and change and pivot. I would say that if you’re at one of those junctures where you are needing to pivot, there are tools that can really help you do things differently and get different results and there are resources out there. Rather than getting inundated with YouTube videos and podcasts and all these different things, pick a topic that you’re wanting to learn more about and get out there and educate yourself and maybe give yourself a weekend or maybe three or four days. Take all your notes and take action, take action, take action.

It is the journey and we have abilities to do many different things in a lifetime rather than learning one trade and doing that our entire lives.

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Get something out the door.

Get something done.

When I think last December, 27th, two days after Christmas, looking at the New Year and you decided you were going to post every day and you’ve had a 50% increase. It’s a daily massive action about event.

Even in days when you’re trotting through like that, just like working out or eating well or anything, it is not about bikini weekend diet. It’s about what you do every day. It’s about the decisions that you make every day. It’s not sexy, it’s not glamorous, it’s trudging. It is trudging some days more than others, but you don’t see that huge result of what you’re doing day in and day out. When you look back six months, twelve months, two years, it’s phenomenal what you can accomplish. Or after twenty years, that happens too. It’s not about the quick, immediate thing. It’s about doing things and trying to improve over longer periods of time.

Kim Peterson-Stone, thanks so much for being on the podcast.

Thank you, Bob. It’s been a pleasure.

About Kim Peterson-Stone

I Show B2B & B2C Professionals How to Turn Cold Prospects Into Hot Leads, Build Powerful Relationships, Acquire More Clients, and Rise Above the Pack.