The COVID-19 pandemic has undeniably changed the way we do business. One of the areas that got affected is how we build business connections. Fortunately, with people migrating online, we can now fully utilize our LinkedIn accounts. Helping you make the most of it in this episode is Kim Peterson Stone, founder and CEO of Linkability, Inc. Here, she shares some of the LinkedIn business strategies that are particularly helpful in this time of the COVID-19 pandemic. She shares in detail how you need to set-up your account, how to position your message, what features you need to take advantage of, and what kind of content to put out. Kim also shares some of the relevant trends in the space when it comes to communicating with others, as well as some of the advantages of joining a group to your business.
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LinkedIn Business Strategies During The COVID-19 Pandemic With Kim Peterson Stone
We have a special treat. We have Kim Peterson-Stone on. She is the Founder and CEO of Linkability. She’s been a previous guest before. We’re good friends. We talk all the time. We thought we would take in and put on an episode given the current environment. Kim, you work with people in the LinkedIn space. During this Coronavirus, COVID timeframe, what are you seeing out there and what should people be considering as it relates to their business and LinkedIn?
I’m glad to be here, Bob. Thanks for having me. Things have shifted and since this whole thing started, we’ve been inundated with people, “What is it that I should be doing?” Whether you’re in middle management and you’re concerned about what your organization is going to be doing, maybe you need to make a pivot. “How do I do that?” That’s some projects that we’re working on there. It’s a corporate presence. You had a game plan and things that you were going to be doing. You are going to be going to events and doing all these wonderful things. All of a sudden that wording is no longer appropriate and you need to roll that back in, shift and change your narrative. We’ve been working with organizations that way. We’re getting a wave of people also that have not been that active on LinkedIn and are now thinking, “I’m not going to these events. I’m not being able to get out there and get in front of people. How do I use LinkedIn to do that?” Those three things are happening in droves right now. It’s a good time to get your feet under you in all of those areas, depending on which aspect is affecting you right now.
You’re talking to clients of various types of jobs in various businesses and so on. Some are at home, some are working remotely for the very first time. Given that environment, there have been some insights that are starting to gain. I’ve been encouraging people to get at least one thing done while you’re at home, one accomplishment. One of the things that you can do if we don’t know how long we’re going to be doing this at-home gig is to take a look at what you’re doing on LinkedIn. How does it look? How’s it perceived? Is it useful or is it just an, “Yes, I have one?” To that end, when you look at somebody’s LinkedIn site, what are you thinking when you look at them and what are you seeing now?
The big thing is, are you positioned to be found? Is your profile structured in such a way that you will be found for the things that you want to be found for? That would mean that you’ve got to take a look at your headline. What wording are you using? What industry are you in? Are there any catchphrases that you should be using within your headline so that it’s not a title and your company, but you’re indicating what it is that you do or more importantly, the problems that you solve? Whether you’re looking to get hired or whether you’re looking to attract clientele, you need to be defining what problems you solve. Number one, the headline needs to indicate that.If you want to make a pivot, build your network with people who are above and beyond what you have. Click To Tweet
For example, in your headline, what do you have in your headline as an illustration?
I will give you something that I tell clients all the time to achieve what they want to do. It’s a Ninja trick. Here’s what you want to do. Everything in your LinkedIn profile, you want to keep it in a Google Doc or a Word doc or whatever, and you want to date it. You want to say, “This is 4/24/20. My headline says this. The graphic says that. My summary section says this.” You can monitor the types of people that are hitting your profile. Are these the people that you’re wanting to get in front of or are these people that are trying to sell you something?
If you go down towards the middle about your profile, your dashboard is where you would go. It’s going to tell you who has viewed your profile if you have a sales navigator account that you could go back as long as you want. If you have a free LinkedIn account, I want to say they’re always changing that, but maybe you could go back like a week. That’s very helpful because if someone hits your account that you want to start a conversation with, you can always ping them right back and say, “Bob, I see that you hit my account last week and I see that you’re also involved with X, Y, Z. Is there anything that I can help you with or did you have a question for me?” Is there anything I can help you out with?” It’s very helpful. It can tell you whether or not what you’re saying is on point if it’s attracting the right people. That’s very important.
You’re AB testing your headline.
There are two schools of thought. You can go short and sweet or you can stuff as many keywords as possible, and that would be done using the apps. You can’t do that on your computer. You would only be able to do that on the app. What I’ve done, I changed my headline to “Founder, CEO Linkability Inc., Expert LinkedIn Solutions for World-Class Professionals.” What I had been doing is stuffing that headline with about three lines, LinkedIn Training for Teams, Enterprise LinkedIn Solutions.
I was trying to plug that word in there as often as possible to come up in search terms and now I’m flipping it. It’s very important because whenever you comment on anything on LinkedIn or you come up in a search, that is what people are going to see first. You want to make sure you quickly catch their attention and you cut through the noise. What is it that you’re doing? For me, this is new and I’ll evaluate it after 30 days, after 60 days, after 90 days. I can compare that with what I was doing 3 or 4 months ago. You always have the ability to move that. A lot of people don’t take advantage of that. It’s very powerful when you know how to do it.
When you think about it, you were obsessed with that top line. You go, “I’m not obsessed about that one, but it’s important and relevant because that’s what people see.”
LinkedIn sees it, people see it and Google sees it. You’re quite likely to come up 1, 2, or 3 in search of LinkedIn on Google. People are googling you. People are checking you out, whether you’re comfortable with that or not, it’s a fact. It’s better that you control that rather than having missing information be representing you out there.
The business owner is going like, “I’m lost in space.” To preface this a little bit at the tailend, there’s going to be a summary sheet that Kim has put together and kind enough to share. You’ll be able to reach out to Kim. If you’re further stuck in the mud, you go, “I’ve heard this before and I’m having a hard time getting started.” Kim has also offered to do a free assessment of your page, and that will be found also on the PDF outline of what we’re talking about. As we talk about the headline and then there’s the summary part and people go, “There’s another part?” “Yeah, there’s another part.” What should they be thinking about the summary space?
In the summary space with clients, we always take them through a questionnaire first. They fill out this questionnaire and it causes them to think about their business differently. We tend to get so absorbed in our stuff. We’re very familiar with what we do. We’re very sure of our world, but we’re not necessarily very good at conveying that information to other people. We take them through a questionnaire where they fill out, “What it is that you do? What service do you provide? What benefits do clients have after working with you? What are you proud of?” The summary is not at all like a résumé, in days of old résumé. It is the value that you’re bringing to the organization and the value that you bring to the people that you serve.
If you convey that very well, very succinctly and then either have a CTA, a Call To Action, at the bottom of that or not, that’s up to you. You are getting your message across as to exactly what you do and exactly how you can benefit someone who hops onto your profile. That too the very top couple of sentences there is super critical to get people to want to dig deeper. Not a lot of people are super comfortable with writing. If you’re not, get help. That’s something that we do as well as we help to craft the entire profile so that it all is nice, neat, and clean. It works alongside the brand, whatever brand you’re representing.
As we talk about this, you and I have been through this trail. You’ve done this for me. We’ve worked together on this topic on my LinkedIn profile and so on. The business owners are going like, “We haven’t even got past the headline and the summary yet.” I’m at home. I’m working remotely. Now that’s done, you go, “Maybe they had some little bit of LinkedIn presence before. Now that I’m at home, I’m needing to up my game in this particular tool.” If they had previous messaging, what advice might you have for the previous messaging? What would you do with future messaging to the people that they’re trying to reach out to?
First of all, the rules have been changing almost every day. What we used to do for what we call our Power Presence clients, the clients that we helped to create content for, we disseminate the content. We create videos, articles, posts, and all of that. We usually would get content going in the hopper, a month ahead of time, and then it’s a process of being created. We’re about two weeks ahead. We’re nice and full. We know what’s coming up. All those rules have changed. It’s on day by day basis. A lot of companies are reporting on what they’re doing. Maybe they’re working on fundraising efforts or they’re helping with food banks or their organization has shifted gears to help us move through this situation.
Maybe they’re in healthcare and they’ve pivoted. They have clients in telehealth and other areas. They’ve made a huge pivot. Fiduciary and financial services are very much needing to shift the narrative and what they’re talking about. What has happened is there is no planning out of 6 months in advance or 3 months in advance or even a month in advance. You need to be much more on your toes with a positive forward message. It’s certainly not getting caught up in politics, not getting caught up in hearsay, but marching forward with what you’re all about at this moment. Planning accordingly, knowing what we do know right now. The remote work world has changed dramatically. Some people are embracing it. Other industries are like, “We don’t like this. We’re going to need to figure something else out.” On the other side of this, there will be adjustments in different industries as a result of what we’re going through right now. Don’t beat yourself up for thinking that you have to have all of this amazing stuff laid out for 30 days in advance or 60 days in advance. You don’t. You need to have your finger on the pulse of what’s going on. Share what’s relevant now.
I’m the Luddite business owner for people that don’t know a Luddite, I’m slow, which you would probably agree. You’re going finger on the pulse of what’s happening in your industry and you go, “Where am I going to find what’s going on in relevant?” One is Google Trends. Google Trends for your industry is a good place. What other resources might you be looking at, whether it’s internal to LinkedIn or external so you’re understanding what trends are relevant in your industry and how you can use that to communicate with your clients?
LinkedIn is always on the right-hand side of your screen on your laptop. They’re always trying to push whatever is trending towards you. The algorithm tries to make it line up with what you’re talking about, but it’s not always completely accurate. Something that is often overlooked in LinkedIn that is absolutely a brilliant tool in the search bar. You can go up on the search bar and you could do #SearchesForContent.
Let’s say we wanted to take and search for something. Kim, have you got a thought?
If you wanted to search for COVID-19 right now, you need to put a hashtag in front of the word so 503,000 people are following that right now. This is the content of people talking about it. For example, your organization is doing something surrounding this topic right now. You can go in and take all of that commentary there and you can make comments, “We were involved with it this way or we’re doing it that way.” You can search for groups, people, content, companies, jobs in that search bar with whatever terminology is good for you.
I preceded as I did with the hashtag, so it gets found. You could do #PPP I suppose and that’s the current government funding. For the people who are going to go, “That’s relevant content that I can look for,” whether it’s industry-specific or specific to my clients or I can take and say, “It’s good articles. Send it out to your clients.” I don’t know if there’s a good understanding of groups and how that might affect what you’re doing and whether you belong to a group. Kim, can you talk about groups? For you that are going like, “This is a how-to.” For those who don’t know, Kim is now a wizard on LinkedIn and had been doing this for a long time. How many people are following you now as a thought leader?
It’s a little over 235,000.
You lecture and talk on this all the time. It’s important for people to see this. There are groups and that’s found out of the workspace.
This is a great starting point, LinkedIn Learning. I have Sales Navigator on my account. I pay for that monthly fee. In the first few years, I did not have it. I’ve only been using it for a few years now. It’s crazy. That’s an entirely different discussion above and beyond LinkedIn. It’s very helpful. You’re looking at someone who has a Sales Navigator account if the screen looks different than yours. In groups, particularly if you’re needing to pivot, whether you’re needing to pivot your organization or you need to pivot you, you can search groups in any subject at all.
For example, we did do telehealth. We do want to look at that. With the search bar, doing the hashtag will bring the content and allow you to see how many people are following it. You don’t necessarily have to have that. This is going to let me search for telehealth in people, in jobs, in content or companies, schools, or groups. Let’s say I wanted to find a job or share information or whatever. These are all my choices here. You request to join. Why would you want to do that? If you’re wanting to make a pivot, maybe you’re wanting to build your network with people above and beyond what you have. Maybe if you’re looking to pivot and get into something new, that’s what you want to do. You can request to join the group and then you can start hopping into some of these conversations.
I think too, you’re getting known in the group and the other part is you’re seeing what’s important to the group and maybe some of the articles that are coming from the group, you can share with your people. Concurrently, let’s say you have content that you are willing to share with a group and you can take and post it to groups. You can reach out to a lot of people and compare and contrast.
It’s targeted, people. If you were to share this on your feed in the main area, it would go out to your group if this was your post. If you wanted to target these specific people, then you could do that within groups. It’s another way of multi-purposing content and getting yourself in front of.
It goes to everybody in that group. It doesn’t go to a fraction of that group like Facebook. It’s different. It goes to all of them. That’s a way to magnify your message, take and be up to speed on what’s bothering you or what’s on everybody’s mind.
You can do that on your corporate page as well. Say you are doing updates like people that are in fiduciary right now are going crazy trying to keep up with questions, CPAs, lawyers, business law, all of that. Here’s a great place to park that information on your corporate page. This is our corporate page and we are discussing things that are timely to what’s going on. That would be generic. This would be very timely. This is not necessarily on brand. It’s like, “This is what happened. It’s happening right now. Let’s focus on some solutions. This is what people need to know.” That’s an example of shifting gears. This was a live event that we did. This was before everything happened. This was standard stuff that we’re putting out. It’s great information, good, very nice, but now it’s like, “Put on the brakes, pump the brakes. Now we need to take action and here’s where we go.” You can do that on groups. You can do that on your corporate page and you can do that within your profile. You have a lot of room to move to get in front of the people that you want to get in front of.
For communication with those groups, a lot of people go, “I’m not all that adept at writing, but I can talk to people well.” You could shoot a video very quickly and you can upload videos very easily to LinkedIn. Do you want to expand on that?LinkedIn algorithms love consistency, but the algorithms are always changing. Click To Tweet
The thing that will set you apart from 99.9% of the people on LinkedIn is to use the little message area there, the little bars on your app. The app can be incredibly powerful.
For people like me, you won’t find this on your desktop. You have to use your smartphone or smart device to find what you’re talking about. You’ve got to do it on your phone.
This is where all messages and communication go with the people that you’re talking to on LinkedIn. If you want to send a message, that’s great. If you want to get someone’s attention like my friend, Bob, I am going to click the little microphone and I’m going to say, “Thanks so much, Bob, for having me on the podcast. It was great being there and talking to everyone,” send. Bob gets a little message from me, which is going to set me apart from all of the other people who are using spammy techniques.
It looks like a message from Kim that she sent me. When you click on it, it will play from there. You can reach out to somebody, “Sorry, I missed the appointment. I want to talk to you. There’s something important.” People go like, “That’s cool,” because I don’t think that’s widely known.
No, it’s not. Very few people use it. Once you start getting savvy with this, a lot of people say, “It’s something else I need to learn. It takes too much time.” You wind up saving so much time. When you have everything put together, you’ve got the foundation down. Your profile is where it needs to be, you know how to use the machine. You incorporate that with using the app. It’s something that you can do for short amounts of time and consistently gets big results.
We talked about first to make sure your headline is squared away, the summary is good so they see the story and they get the message. If you don’t know how to craft your story, Building a StoryBrand by Don Miller. I have no affiliation with Don Miller, but his book is excellent. He sets it up and he goes, “This is the solution I provide.” If you can’t say it in one sentence, then people won’t get it. We were talking about how to go through and start finding people either in groups or individuals or by interest. You’re good at setting up a structure, Kim, when you tell people, “I want you to take into the following actions on a daily basis.” Let’s go through those a little bit and the reason behind it.
The algorithms love consistency, but the algorithms are always changing. Like any other social platform, the objective of the social platform is to get you to stay on the social platform. It’s going to give love to people who are kicking out content that’s being engaged with consistently. I was on the phone with a brand-new client, who is a VP in a large organization. Their marketing team does a great job on their LinkedIn page, which is a blessing. Not everybody has that as an asset, but they do. It’s great engaging content and fantastic. She’s like, “I don’t know how to use this thing.” “No problem. We will get you buffed and polished. You’re going to look amazing.” You don’t even need to worry about creating your content because your company is doing that for you.
There are a lot of organizations where the marketing department is spinning things off, but as an individual, you’re not thinking about, “How could that help me?” It can help you by sharing that information. If you put together a schedule like once a week, I’m going to share an article or a couple of times a month, I’m going to share a feed post or whatever. You can certainly get more aggressive with this and the more aggressive you get, the more eyeballs you’re going to get on things. That will start to have the algorithms give you love and have you get seen. As people are commenting and sharing, you’re getting seen not only by your network but by their network. There are a lot of sophisticated things you could do in that regard within an organization to help an organization push a narrative, for example. There are many things that can be done strategically, but the bottom line is you’ve got to get out there and you’ve got to be consistent.
You’ve got to serve, teach, and share insight.
It doesn’t matter if you’re running a company or you’re looking for a job or you’re pivoting your career or whatever you’re doing, you have to be solving someone else’s problem. We all do that. We all are problem solvers in whatever it is that we do. If you convey that to people, then they get it, “That’s who I go to help me.” When you have a problem, you want that problem solved. If you go to the person who is the solver of your problem, you’re super happy. That isn’t selling. You’re not selling. I’ll give this as a warning. This is very commonplace, but it’s highly frowned upon by LinkedIn and will get you banned. It’s using third party software on your LinkedIn profile. There are companies that deal with it.
I remember a couple of years ago, there was a big deal about people and their Twitter followers and they were all fake. They were all robots and all that. It makes you look horrible. This is your name that we’re talking about. This isn’t a marketing campaign that you can hide behind your organization. Those guys did it. I had nothing to do with it. No, this is your name. If you get banned for trying to cheat the system, it looks bad on you. You don’t want to do those kinds of things. You want to do the right things. The algorithms will love you and the LinkedIn machine will love you. You can get in front of those people that you want to get in front of. Share the fact that you’re solving problems, “Here’s how we do it. Here are some of the things that you may have an interest in.” Go in that way and it changes the sales game entirely.
I think about blast marketing and working on LinkedIn. These days, you’re going like, “My budget is here, there. My cashflow is snug right now,” being polite. You go, “What are you going to do?” You can start going out on the platform, you can message, you can send out, you can get content and the opportunity costs is your time. You look at that and you go, “Is it an overnight solution to your problem?” No, it’s not. If you have clients now, one of the things I would urge you to do is go out and go, “What’s bothering you now?” and talk to enough of them. If you hear the same thing repetitively, you know what solutions you should be providing is the problems that they keep having.
You go, “What’s the problem in my industry?” Talk to the industry leaders, thought leaders, and centers of influence. Find out what they’re saying and start talking and providing solutions to those problems on LinkedIn. Pretty soon the people will go, “This guy or this lady has the solution to your problem.” I think about that. People go, “I don’t know how to get started.” Talk to your clients, talk to your peers, talk to the influencers, read what they’re doing, follow them and that will get your content going. We talked about videos. We talked about audio. We talked about using the app and you go to the app store and download it. It’s not a hard thing to do. If you don’t know what you’re doing on LinkedIn, then under the groups, under the work matrix there, you can find training, which is good to do. One of the things that people do and if you want better results, you’ve got to track. Why don’t we talk a little bit about how to track progress, so you don’t feel like you’re whistling in the wind?
You can track from a content standpoint. You can track the engagement that you get with your content. Is it resonating with people? There are more sophisticated ways of doing this as well. The free version of LinkedIn that is available to everybody is again your dashboard. That would tell you that when you see post views on that, that is the last post that you did. You may have done that an hour ago and it will tell you how many people have seen that particular post. You can rate, “This post gets a lot more eyeballs on it than that post. Maybe I’m going to do more of this kind of thing.” You can hone in and see what’s going on there.
With your network, you can track how many people are in your network. You mentioned, Bob, the number of followers that my profile has which is over 250,000 followers. Those are people that I don’t have any control over. I can’t go out and seek followers. They need to come to me. I can’t influence that except by creating content that people are interested in then they can click a button and follow me. My network is something different. Those are people that I’m connected with. My network is much smaller on purpose. I want it to be small. Those are people that I want to be in front of them. They are in front of me. They’re sharing valuable information. You can track that as well. How many people are following you? How are you building your network?
If you used to travel and you don’t anymore, you used to go to events and you don’t anymore, you can go into LinkedIn and search for people that you’ve been connected with peers, whatever, or search for brand new people that you may want to reach out and start building your relationship. You can track that as well. You keep track in that Google Doc that I mentioned, “What results am I getting? How much time am I spending?” A lot of people have time at home, not everybody does. A lot of people were on the front lines. A lot of people are working very hard on pivots and things of that nature. If you do have time, now is a fantastic time to get the knowledge and then get a good habit of starting to get things out consistently and tracking your results on LinkedIn. As you do it time after time, it compounds interest.
You have control. It doesn’t cost mailing costs. Do you think about how much of your day did you spend commuting? A lot of people are saying, “I am more efficient because I don’t have the commuting,” and so on. Take a fraction of that part of your day if you’re concerned about this. If you’re going to pivot some, pivot and use LinkedIn. It is the business marketplace. It’s widely used. It’s influential. It’s worldwide. You get calls from clients all over the planet to help them out. Commit, take the time, measure success and we wanted to make sure that this was a little bit shorter than some of the ones that we’ve done in the past. Kim has been kind enough to create a worksheet PDF that we talked about in the first part of the show. The worksheet, we’ll go over the key areas that we’ve talked about on the show. It will tell you what you should be doing. Kim has been nice enough to say as well if you want this PDF to help you get started. Kim, how do they get this PDF from you?It doesn't matter if you're running a company, looking for a job, or pivoting your career, you have to be solving someone else's problem. Click To Tweet
If you email, Admin@Linkability.us, send a quick email and then mention in the subject line, Business Leaders Podcast, or shorten into a podcast or BL Podcast, we will go ahead and get that out to you. If you do want to schedule a profile overview, whether, on your profile or your corporate page, there will be a link within that PDF that says, “Schedule a brief call to discuss your objectives.” Click that and that will take you right to scheduling software. You can schedule a time to do that. That’s a quick phone call to give you some pointers of things you can do right now.
For everybody, Kim and I talk all the time. Kim is on the edge of what’s going on in LinkedIn now because you do it every day. You do it for customers every day. As things change and the environment around LinkedIn changes, that’s your bailiwick and you bring customers to your clients via LinkedIn, that’s what you do.
We help them accomplish whatever their objectives are on LinkedIn. We’ve launched books. We’ve filled events. We’ve sold very high-end products to Fortune 50 companies. We’ve helped construct narratives to send out from a branding and client acquisition standpoint. Whatever the objective is on LinkedIn, we’ve helped train companies on how to recruit via LinkedIn. It’s very multifaceted in terms of what you can accomplish. We help teams, organizations, and individuals accomplish those goals. It’s not about quick tips from LinkedIn. It’s about developing a strategy, executing the tactics, and analyzing the results.
Our Power Presence clients where we take over their LinkedIn for them and help them with the outreach and all of that, they stay with us long-term. We’re able very easily to show what it is that we’re doing. That’s a beautiful thing about the platform is very transparent. It’s very immediate. It’s not like doing a direct mail campaign or an ad campaign. It’s very quick and that the conversations are immediate. It can be very powerful. I encourage people because so much of it is free. It takes your time. It takes your effort, but it’s free to get going.
I was on another conference call and they were talking about hosting Zoom meetups online. Let’s say you’ve got a distributed client base and you’ve been tracking them on LinkedIn. You could send out an invite and saying, “We’re all going to get together on Thursday afternoon.” Check-in on everybody, “How are you doing? How’s your family? How are your relatives? Do your relatives know how to use this platform or another platform? How do we help you at this time and stay connected?” People at some juncture of quarantine, for lack of a better term, are starting to feel a little bit isolated. You can use the LinkedIn platform to reach a large number of people and offer help, offer comradery, offer wisdom as a business owner that you’ve garnered through the years. Kim, for people that have been considering or have been rudimentary in using LinkedIn, this is a great topic to get on top of why they may have more time than normal.
It is a phenomenal tool. To your point about doing the Zooms, it was an idea on a Saturday afternoon. I called a buddy of mine and said, “We should do this thing.” On Tuesday evening, we did this event and there were 48 people at the event. It went on for about two hours of people asking questions. We were there. There were no sales funnel things happening like we’re doing here. There’s nothing there. It is, “How can we help?” This is how we can help because there are people needing to make pivots. There are people that their industry has been completely uprooted. We can’t do that anymore. What are we going to do now? There are people who are very much deer in the headlights. We have a client that spends millions of dollars in in-person events. They’re gone. All of those sales that were going to take place and they were all over the world, their whole budget and everything. It’s not only that but then the group of people that do all of that, they are no longer relevant.
I think about that and go, “It’s binary.” It’s either going to go back to the way it was or it didn’t. If you’re betting that it’s going to go back to the way it is, you’ve bet 100% on your future that it is. If you go down this particular path on using this tool, you’ve covered your bet a little bit. If it doesn’t go back that way, you’re now taking and using an appropriate tool that you can take and communicate. Zoom is free. If you use some parts of it, you can reach out and create this network. In the intent of this show and some of the ones that we’ve done, for as long as we’ve been doing them, can we serve the audience? Can we help you with what we talked about?
I don’t have another agenda. This is not what I do for a living. For you, LinkedIn has been something that’s been an integral part of what you do. You’re an expert. You lecture on it. You speak from the stage on it. You accomplish goals for clients with it. For you people out there that are going, “We’re looking for what’s going on.” You’re offering a free review. You’ve offered a free PDF. There’s all this good stuff. I would urge you to take advantage of it, to get a leg up and add one more thing that you’ve accomplished during this time. Kim, have you got something you want to close with?
I appreciate the fact that we got this together so quickly. Don’t get caught up in perfection. Don’t get caught up in, “I don’t know.” Don’t get caught up in any of that stuff. Take action because you need to take action as an insurance type of a thing. Something that once you get it up and running will be working for you while you are not working. Your presence online will be established. What you do on LinkedIn, spills over into Google. Don’t hesitate. Take action because you don’t want to be looking at this a year from now and say, “I wish I would have.”Don't get caught up in perfection. Click To Tweet
I think about that comment on perfection. Everybody goes, “It’s not good enough.” I’ve not been suffering on perfection for quite some time. Get it out the door. Your fifth one is going to be better than your first one and so on. Start measuring and start looking at what the key influencers are doing on LinkedIn and learn and get this out the door. Start making a difference for your family, for your clients, and for the prospects that would benefit from working with you. With that being said, reach out to Kim. She gave you the links and how-to. Kim, I can’t tell you how much I appreciate you taking the time to help out.
It was great chatting with you, Bob. It’s always a pleasure.
- Kim Peterson-Stone – Previous episode
- Building a StoryBrand
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