Tenacity, creativity and adaptability – these are the qualities that a CEO should embody to become a titan in their industry. Bringing in these qualities to the emerging microbiome industry, Martha Carlin leads The BioCollective, a unique business that invests in both consumer products and microbiological research. Driven by a passion to give people the tools to take control of their health, the BioCollective team leverages some of the most advanced expertise in microbial ecology to tap the massive potential of microbiota in promoting human health. Because of her inspiring leadership, she has won her rightful place among the 2020 Titan 100. She graces the podcast on this co-hosted episode with Bob Roark and his co-host, Jaime Zawmon, President of TITAN CEO.