It’s not just what you say that matters, but also how you say it. Everyone communicates differently, and knowing how to approach different people at different times can make or break you. Ethan Becker is the President and second-generation senior coach and trainer from The Speech Improvement Company. In this episode, he chats with host Bob Roark and shares some tips from his book, Mastering Communication at Work: How to Lead, Manage, and Influence. Ethan talks about the impact of communicating effectively and how that translates in different business situations. He also discusses the science behind speech and communication to give a better understanding of how it works.