People often have this misconception that investments in marketing almost always run contrary to an organization’s mission. They feel that any spending that isn’t directly tied to the mission runs counter to the good you accomplish in the world. Bob Roark and his guest, Stu Swineford, tackle this very subject today. Stu is the author of Mission: Uncomfortable – How Nonprofits Can Embrace Purpose-Driven Marketing to Survive and Thrive. Stu talks about purpose-driven marketing, showing that marketing isn’t really a bad thing, especially if you’re the leader of a non-profit organization or its marketing department.