Purpose-Driven Marketing With Stu Swineford
People often have this misconception that investments in marketing almost always run contrary to an organization’s mission. They feel that any spending that isn’t directly tied to the mission runs counter to the good you accomplish in the world. Bob Roark and his guest, Stu Swineford, tackle this very subject today. Stu is the author of Mission: Uncomfortable – How Nonprofits Can Embrace Purpose-Driven Marketing to Survive and Thrive. Stu talks about purpose-driven marketing, showing that marketing isn’t really a bad thing, especially if you’re the leader of a non-profit organization or its marketing department.
Jason Ganahl, Founder Of G-Que BBQ With Cohost Jaime Zawmon, President Of Titan CEO
Honing your skills in a certain craft is best done through first-hand experience. In the case of Jason Ganahl, he was able to start his own barbeque restaurant by spending time as a judge and competitor in the biggest professional barbeque contests. Jason sits down with Bob Roark, joined by his cohost Jaime Zawmon,…