Purpose-Driven Marketing With Stu Swineford
People often have this misconception that investments in marketing almost always run contrary to an organization’s mission. They feel that any spending that isn’t directly tied to the mission runs counter to the good you accomplish in the world. Bob Roark and his guest, Stu Swineford, tackle this very subject today. Stu is the author of Mission: Uncomfortable – How Nonprofits Can Embrace Purpose-Driven Marketing to Survive and Thrive. Stu talks about purpose-driven marketing, showing that marketing isn’t really a bad thing, especially if you’re the leader of a non-profit organization or its marketing department.
Jason Cormier, Cofounder of Room 214, with co-host Jaime Zawmon, Founder and President of TitanCEO
Marketing is a vital part of the business. As such, there are so many subject matter experts that claim they have the best practices. However, when everybody’s doing best practices, they all end up doing basic practices. Working his way around that by understanding how things fit holistically, Jason Cormier co-founded Room 214—a growth studio that helps…